Where Luxury Meets the Culture

Hoodies, sweatshirts, sweatsuits, sweatpants, tees and caps for men, women and kids, in colors loud enough to match the name. Fall / Winter 2026 is available now for pre-sale.

Too Fly to Fit In. Too Bougie to Care.

Three models in Goofi Bougie blue, orange and red sets on a city street
Jonathan McDaniel in the orange Goofi Bougie puffed-letter hoodie and joggers with orange GB shadesWorn by
Celebrity · Male Ambassador · Actor · Rapper · Entrepreneur
Jonathan McDaniel

Head to toe in the Orange / White Goofi Bougie hoodie and sweatpants.

Roland Ro-casso Tabor in the royal blue Goofi Bougie hoodie and sweatpants in front of the St. Louis Arch
Celebrity · Ambassador · Model
Roland “Ro-casso” Tabor

Celebrity Choreographer, Artist Developer, Dancer, Actor and Model. Shown in the Royal Blue Goofi Bougie hoodie and sweatpants.

IG: @roography →
Available now · Pre-sale open

Fall / Winter 2026

Goofi Bougie hoodies, sweatshirts, sweatsuits and sweatpants for men, women and kids (boys & girls), plus women’s and girls’ tees and baseball caps. Six colors: Red / White, Orange / White, Navy Blue / White, Black / White, Black / Gold and Royal Blue / White.

FW2026Pre-sale
Colorway
Model in the red Goofi Bougie crewneck sweatsuit
Mel Britt Jr. · Red / White Sweatsuit
Model in the royal blue Goofi Bougie hoodie and sweatpants
Men · Royal Blue Hoodie & Sweatpants
Model in the black and gold Goofi Bougie sweatsuit
Men · Black / Gold Premium
Woman in the orange Goofi Bougie top
Women · Orange / White
Boy in the orange Goofi Bougie kids sweatsuit
Kids · Orange / White Sweatsuit
Woman in the red Goofi Bougie hoodie sweatsuit
Women · Red / White Hoodie Set
Woman in the orange Goofi Bougie hoodie sweatsuit
Women · Orange / White Hoodie Set
Woman in the navy Goofi Bougie crewneck sweatsuit
Women · Navy Blue / White Sweatsuit
Woman in the black and gold Goofi Bougie crewneck sweatsuit
Women · Black / Gold Premium
Woman in the royal blue Goofi Bougie hoodie sweatsuit
Women · Royal Blue / White Hoodie Set
Girl in the orange Goofi Bougie crewneck sweatsuit
Girls · Orange / White Sweatsuit
Girl in the red Goofi Bougie crewneck sweatsuit
Girls · Red / White Sweatsuit
Girl in the royal blue Goofi Bougie crewneck sweatsuit
Girls · Royal Blue / White Sweatsuit

Please note: pre-sale is open only for hoodies, sweatshirts, sweatsuits, sweatpants, tees and baseball caps. Everything in Spring / Summer 2027 is coming soon. Join the list below to hear first.

Coming Spring / Summer 2027

Spring / Summer 2027

Goofi Bougie basketball jersey dresses (women’s curvy fit and girls, 6 colors) and pleated skirts (women and girls, 4 colors).

SS2027Coming
Basketball Jersey Dresses · Girls6 colors · Sizes 4–14
The Skirt CollectionWomen XS–3X · Girls 4–14 · 4 colors
What the Helly?Goofi Bougie?
Goofi
Gifted, Original, Outspoken, Fearless & Iconic.
Goofi Bougie
Playful Attitude. Luxury Lifestyle.
There’s levels to bougie…
Bougie→Crazy Bougie→Goofi Bougie
We Goofi Bougie over here!! We unapologetically beyond bougie!!!
“Where Luxury Meets the Culture.”
“Too Fly to Fit In. Too Bougie to Care.”
“Unapologetically Goofi Bougie.”

The Goofi Bougie Gallery

Ambassadors, celebrities, models, customers and family in the collection. Open the full gallery →

Goofi Bougie gold crestGoofi Bougie Bougie Babe logoGoofi Bougie orange crest patchGoofi Bougie GB Man logoGoofi Bougie navy crest patchGoofi Bougie GB Man logo in redGoofi Bougie red crest patch
Brand AmbassadorsThe faces of Goofi Bougie
Lead Brand Ambassador
Sasha Santiago
Recording Artist · Actress (SIRE) · iHeartRadio Host · Brand Model

Sasha Santiago is not just an artist. She’s a recording artist, an actress (SIRE), host of her own radio show on iHeartRadio, Sasha Santiago Radio, and a brand model for various major brands.

As Goofi Bougie’s Lead Brand Ambassador she’s the face of the brand, shown here in the #23 Jersey Dress in Electric Purple / Lime Green. She’s not only a business: Sasha Santiago is THE BUSINESS!

Brand Ambassador
Autumn Rai
Artist · Model · Brand Ambassador

Autumn Rai is the next big thing in the world of A.I., with the potential to become a breakout force in R&B, Trap-Soul, and Pop fusion. She is a genre-blending vocalist known for honey-smooth melodies, fearless storytelling, and a star presence that feels both timeless and new.

Read her full bio

Rooted in emotional depth and raw edge, she balances sensual confidence with vulnerable honesty, crafting music that lives between late-night R&B moods and club-ready trap bounce. Her voice carries lived experience—every lyric felt, remembered, and reborn.

Autumn Rai’s sound is cinematic: lush harmonies, addictive toplines, hypnotic ad-libs, and poetic punchlines layered over soulful 808s, glossy synths, and polished pop textures. Inspired by Summer Walker, H.E.R., Chris Brown, Ty Dolla $ign, SZA, and Tyla, she merges romance and rage, softness and fire, elegance and edge.

Positioned as a new face of modern R&B and modeling, Autumn Rai is built for streaming, viral moments, global playlists, and stadium-level growth. She is also actively receiving A.I. branding opportunities.

She isn’t chasing the throne—she’s building her own.

Jonathan McDaniel in the Orange / White Goofi Bougie hoodie and sweatpants
Celebrity · Male Ambassador
Jonathan McDaniel
Actor · Rapper · Entrepreneur

Celebrity, actor, rapper and entrepreneur, and a Goofi Bougie Male Ambassador. Shown head to toe in the Orange / White Goofi Bougie hoodie and sweatpants.

Brand Ambassador
Boobie Monroe
Artist · Songwriter · Model

Bold, eclectic, and effortlessly expressive, Boobie Monroe is a Cleveland-born, Florida-based artist and model whose Jamaican, American Indian, Black, and Scottish heritage shapes her distinctive creative identity.

Read her full bio

A music-industry professional since 2003, Monroe began her journey as a signed publisher with Universal Music Group. Her artistry moves fluidly across Dancehall, Lovers Rock, R&B, Pop, and Rap, while her modeling career has given her opportunities to work with major brands.

Inspired by life and the energy of the moment, Monroe brings individuality, confidence, and culture to everything she creates. As a Goofi Bougie Model and Brand Ambassador, she represents the brand’s fearless approach to style and self-expression.

“I am grateful for this Goofi Bougie opportunity.” — Boobie Monroe

Mel Britt Jr. in the Red / White Goofi Bougie crewneck sweatsuit
Male Ambassador
Mel Britt Jr.
Artist · Brand Ambassador · Entrepreneur · Brand Model · Actor

Goofi Bougie Male Ambassador and brand model, shown in the Red / White Goofi Bougie crewneck sweatsuit and the Navy Blue / White crewneck.

Mel Britt Jr. in the Navy Blue / White Goofi Bougie crewneck sweatshirt
Roland Ro-casso Tabor in the royal blue Goofi Bougie hoodie and sweatpants
Brand Ambassador & Model
Roland “Ro-casso” Tabor
Celebrity Choreographer · Artist Developer · Dancer · Actor · Model

The newest male ambassador and model for Goofi Bougie, shown in the Royal Blue Goofi Bougie hoodie and sweatpants.

Behind the Brand

Livio Harris in an orange Goofi Bougie crewneck and Jermaine Russ in a black Goofi Bougie crewneck outside Fly Money Moguls
Livio Harris & Jermaine “Getemmacdidit” Russ · Co-Founders & Co-CEOs
Co-Founder & Co-CEO
Livio Harris
St. Louis / Kansas City raised · Based in Los Angeles, CA

A 36-year entertainment industry veteran, former recording artist, songwriter, producer, and artist manager. Currently a music catalog broker, industry consultant, and film and television producer.

Raised in St. Louis and Kansas City, Missouri, Harris has been fashion-forward since the age of six, cultivating a lifelong passion for style and creative expression.

A respected industry mover and shaker, his executive leadership at Notting Hill Music Publishing, along with his A&R consulting experience at Epic Records and Elektra Records, has contributed to a remarkable career working with a roster associated with Beyoncé, Destiny’s Child, Outkast, Michael Jackson, Eminem, DJ Khaled, Nelly, and the Pussycat Dolls, to name a few.

His expertise in entertainment, business development, and strategic partnerships drives Goofi Bougie’s global vision.

Co-Founder & Co-CEO
Jermaine “Getemmacdidit” Russ
Philadelphia, PA

A 32-year music industry veteran, accomplished producer, songwriter, and entertainment entrepreneur with a lifelong love for music and fashion.

An industry powerhouse whose production credits include DMX, Russ has worked on projects associated with Def Jam, Universal Music Group, and Ruff Ryders.

A producer and visionary whose creative influence spans music, fashion, technology, and artist development, including his work and vision with recording artist, model, brand ambassador, actress, and radio host Sasha Santiago.

The Vision

Together, Harris and Russ are transforming decades of entertainment influence and a shared passion for fashion into a bold luxury streetwear movement—merging premium design, hip-hop culture, and entrepreneurial innovation into a global lifestyle brand.

Goofi Bougie — Where Luxury Meets the Culture.

Goofi Bougie, Live

Studio Session
Livio Harris in the Script Crewneck

Get in Touch

Goofi Bougie Collection
Shop · Wholesale · Press
www.goofibougiestore.com Livioharris@goofibougie.com
Livio Harris
Co-Founder & Co-CEO
Livioharris@goofibougie.com
Jermaine “Getemmacdidit” Russ
Co-Founder & Co-CEO
macgizzle@gmail.com
Send an inquiry

Wholesale, collaborations, ambassadors or press. Leave your details and we’ll get back to you.

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